For reaching your business growth goals you must have made New Year’s resolution once again in 2020, just two months back, but fear to lose them because of this COVID-19 Pandemic.
Never mind!
Why?
This is because researches say that resolutions do not work.
Nevertheless, paradoxically, if you do not make them, chances are there you may be more likely to achieve and maintain your goals.
According to Statistic Brain Research Institute based in California, USA:
“41% of Americans make New Year’s resolutions in the first place. But here’s the thing — only 9.2% of us are successful in achieving them.”
Therefore, before pressing on the ‘reset’ button for scaling up your business growth, understand the simple truth quoted by Simon Sinek, the author of the book Start and Why:
“People don’t buy what you do; they buy why you do it.”
A quote that you make you think differently now, behind why a consumer of your offerings chooses to do business with an organization.
Although there are plenty of reasons to consider, however as the award-winning vendor of one of the best small business CRM software solution, here we are putting together a very short list of some of these ‘Whys’:
1. Price
Let us clear this factor out of the way first. There are several individuals who chose pricing as a primary factor before deciding on their purchases. However, those companies that get customers just because of the low price will lose customers when someone else has a cheaper price.
Therefore, the loyalty of these customers to the company is because of price, not the brand itself.
2. Convenience
Who does not want a frictionless and easy buying experience? Moreover, customers are often willing to pay higher prices if their customer experience is convenient.
Therefore if you know what is CRM, use an easy to use CRM software like ConvergeHub to enhance your customer experience and skyrocket your revenue this year.
3. Customer Service
When your employees are friendly, quick to respond, and knowledgeable, your customers will the way you treat them.
They will understand that like they are there to take care of your brand, you are also taking care of them by doing business with them and providing them service as per their unique needs.
4. The Culture
Every organization has its own culture, whether by default or by design. The culture is the personality of your brand and your company. It is the sum of your organization’s beliefs, expectations, ethics, values, mission, and goals for business growth.
According to an article published in Forbes, it states that a great corporate culture that engages employees is a drug for improving customer experience since customers want to remain affiliated with organizations when their values are congruent with their brands.
5. A Cause
You should believe in what your customers believe in. At a level this ties into your organization’s values and culture. However, this is also about giving back and your company’s community involvement in events which can be your organization’s participation in a charity event or any other cause that is important to you, everything from saving Rhinos to alleviating world hunger.
6. Trust
Trust your customers and do what they say, every time. This is because if your consumers do not trust your brand, they would probably not be doing business with your company anyway.
7. Reputation
Your consumers may have heard good things about your organization. Maybe it is just from their colleagues at work or friends, or maybe there are plenty of good reviews about your brand on the internet. Whatever be it, your company’s reputation plays a big part in securing the decision of your customers.
8. Consistency
Consistency is most often tied with the reputation and trust of your customers for your organization. Outside of lying, if there is something that erodes the trust of your consumers quicker than anything, is your businesses lack consistency.
Therefore, if you want your customers to use the word ‘always’ to describe their customer experience with your brand, like ‘They are always knowledgeable, helpful and friendly..’ remain consistent with your good behavior the customers.
9. The Way
The way you do your business is one of the many reasons why customers chose to come back. This is all about your business policies, processes, the hours you remain open, your location and more. Although these are mostly tangible reasons, nevertheless, these factors count to get a customer in your door.
Finally- The Why
Let us end this article where we started with Simon Sinek’s quote:
“People don’t buy what you do; they buy why you do it.”
Although all these reasons (and more) may contribute to the decision as to why a customer may choose your brand over others this year, figuring out a customer’s ‘Why’ and scaling it to meet their reasons can help you bring customers back again and again after this 2020’s Pandemic and for many more years to come for business growth.
Using a small business CRM software that provides a 360-degree view of your customers stored in its CRM database, is an ideal tool for measuring your customer journey and thereby increase CLV (Customer Lifetime Value) as it is often quoted that:
“Acquiring new customers costs 5 to 10 times more than selling to a current customer, and current customers spend 67% more on average than those who are new to your business.”
