Business as (un)usual
In the past two years, the pandemic has shaken us to our very core … it has forced us to take a hard look insideĀ ourselvesĀ .. and the impact it had on all of humanity is like nothing we have ever experienced before.
Before March 2020, when the pandemic hit, we were all comfortable and happily numb to the world around us … buying cheaper, bigger, better, faster products and services, with no consideration for what those companies who manufactured this products or services did or stood for.
But now… we pause and think.
The grief and trauma we have seen during the pandemic, the fragility of life that we have experienced, the introspection that we have gone through.. have collectively made us more human.
Now, when we purchase a product or service from a business, we expect more than just that product or service. We expect that business to reflect our values.
More and more, the buying population is inclined to reward (or punish) businesses based on the social position that they take.
So, what does this mean for businesses and brands in this new and (hopefully) post-pandemic age?
It means that it is more important than ever for businesses to develop a close relationship with their customers.
Being in regular touch with their customers, knowing their customers’ values and what they stand for, and being open to standing up for their beliefs will help organizations remain socially relevant in todayā€™s human-centric environment.
If your organization is committed to remaining in close touch with its customers, ConvergeHub can help you do that. Get in touch with us to know more.
ConvergeHub is an enterprise-grade Customer Relationship Management software that helps businesses build long-term relationships with their customers and prospects. It is easy to implement, can be quickly customized to suit any business, needs very little training, and will quickly get your business on the path to 10X growth.
Or, if you like to check it out yourself, go ahead and create a free ConvergeHub account here.