CRM excuse #1: We’re unique
If you read my post last week you know that we have started discussing some of the common reasons (excuses?) that businesses give us (and themselves) when they don’t want to commit to implementing a new modern CRM?
Okay, here’s the first excuse in the Excuse Series:
Our business is unique.
We are like no other business on the planet.
We have a unique sales process.
Nobody else is approaching customers in the same way.
There is no one else with the same problems.
We have a different way of handling things.
Our business is too complex for any software tool.
A CRM cannot help us.
We are just too different.
[stony silence]
Um.. well.. sure..
Here’s how I look at it though.. A business is almost like a person.
You know, how every person is unique..
We all have different likes, dislikes, behavior, strengths, weaknesses..
follow different styles, languages, careers..
support different sports teams, politicians, causes..
And yet.. if you ignore the superficial and look a little closer.. we’re all the same, aren’t we?
We have the same needs..
Feel the same emotions..
Go through the same challenges..
I think this applies to businesses too.
Businesses are vastly different and very similar at the same time.
Yes, every business is unique.
And yet, all businesses offer products and services, have customers to whom they sell those products and services, and generate revenue as a result of those transactions.
Sure, their way of accomplishing those activities may vary.
Their processes may be different.
How they find customers may be different.
How they make those customers happy may be different.
But those are just details.
Any business that has customers (or followers or members or patients or clients or tenants or borrowers.. you get the idea..) can benefit from implementing Customer Relationship Management (CRM) technology.
Everything else is just configuration and processes that you setup inside the CRM platform.
Yes, you might need to take a look at your business processes and think through how you want to set it up.
You may have to rethink and improve some of those processes.
But others have done it.
And you can absolutely do it.
Believe me, your business is not all that different.
And that is a good thing.
At ConvergeHub, we are on your team and are committed to doing whatever we can to help you implement the latest technology to grow your business faster..
If you would like to know more about how ConvergeHub can help you keep growing by implementing the latest technology to close more customers and keep them for life, talk to us.
Or, if you like to check it out yourself, go ahead and create a free ConvergeHub account here.